Juno Mattress
Brand development,
Website/ UX design & Marketing
Custom website design, built on Shopify
Brand development
and application
Illustrations used for the
website and social content
Art Direction and Illustration
Juno is a mattress brand offering a unique mattress for athletes using Celliant technology - a unique fabric that uses infrared light to scientifically boast your sleep and your body recover faster. I finalized the Juno brand guidelines to complete the brand project, from fonts, colours, photography direction to complete the brand experience and to have brand direction to apply to a new website, product and other marketing collateral to kick-start this start-up business.
The website is built on a Shopify platform, because I have a familiar background with using Shopify and understanding of its framework, I developed a unique brand experience that allowed the user to not only quickly read about the product and easily purchase, but also feature athletes and ambassadors of the product on site with a unique testimonial section that also fed into key email and digital marketing campaigns. I created custom illustrations, icons, photography direction for product shoot and location, the website also features animated information on the mattress layers as you scroll on the homepage.
Using gradient colours as part of the branding created a sense of energy, movement and essence of technology. I applied the branding to their social channels, exhibition displays, promotions for digital and print and developed campaign illustrations by creating a Kangaroo brand mascot!
Visit the Site →
Role:
Creative Direction
UX Design
Brand Development
Graphic Designer
Illustrator
Type / Media:
UX Designer
Brand Development,
Illustration,
Graphic Design
Agency:
30acres
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